Tech
App & product marketing
Quarterly campaigns designed to drive brand awareness in AU, partnering with hosts to deliver bespoke script reads, including The Inspired Unemployed. Over 10m impressions delivered.
Product-led growth for Joii Pet Care, a product in the pet-tech space. Leveraging partnerships with Animal Friends Insurance, ASDA and Hill’s Pet Nutrition to acquire over 150,000 users.
Launch of Australia’s first P2P lending platform, with a G2M strategy with a full-funnel approach including organic, influencer, CRM, paid (META, Google, TikTok), PR and Referral.
Lifestyle
Consumer
National campaign launching Estee Lauder’s department store beauty services including photoshoot for digital and print collateral. Rolled out across 160 stores in AU + NZ.
Cookies & lipstick - a winning marketing combo. Pop-up bakery activation launching the new MACximal range, in partnership with BrookiBakehouse - an influential baker in Australia.
Database capture activation to launch the Milky Toner, with a Milky Kiosk pop-up cafe over two days in Sydney. Hit key KPIs for samples distributed and CRM database growth.
Digital
SAAS & Ecommerce
Rebranding strategy for a B2B SAAS platform post-acquisition in the childcare space, including new name, brand house, tone of voice, and visual identity.
Growth initiatives for Australian vet celebrity Dr Chris Brown’s ecommerce brand. Initiatives included CRM flow redesign, 2024 Pet Census, BFCM sales, driving 3x growth on prior year.
University activation driving database growth of 18-22 years with a customisable t-shirt activation across 18 sites nationally.
Corporate
Public businesses
Amazon’s Disaster Relief Initiative, running campaigns focused on charitable work across Australia, alongside employee engagement campaigns driving enhanced business efficiencies.
B2B omni-channel campaign driving over 3 million impressions for KPMG’s SME business brand - KPMG Enterprise, exceeding our MQL KPI by 40%.
Influencer social media campaign partnering with creators to drive brand awareness as part an Espolon Tequila brand activation. Working with 15 KOLs to drive over 1m impressions.
A mix of everything
From childcare to motorbikes
Marketing strategy for a childcare provider with over 300 centres in Australia, centred around one key campaign with 8 key activation tactics.
Influencer strategy focusing on brand awareness for a specific product, with a gifting programme rolled out to 10 KOLs, with reach of over 500K.
Brand strategy for an e-motorcycle company in Australia, including strategy, tone of voice, brand assets, guidelines and application.
